CRM data warehousing re-engineering

CRM data warehousing project

CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

Goals of CRM project

  • provide better customer service
  • make call centers more efficient
  • cross sell products more effectively
  • help sales staff close deals faster
  • simplify marketing and sales processes
  • discover new customers
  • increase customer revenues

Some examples of the types of data CRM should be collecting

  • Responses to campaigns
  • Shipping and fulfillment dates
  • Sales and purchase data
  • Account information
  • Web registration data
  • Service and support records
  • Demographic data
  • Web sales data

Our CRM data warehouse solution combines our expertise in CRM with extensive experience in data warehousing.

SolovatSoft developed analytical CRM data warehouse solution for a customer that offers the following:

  • Data model to capture and track customer product holding, product usage, contact history and events

  • A well defined process model for design, development and implementation

  • Focus on data cleansing, match & merge and ETL to integrate customers